London Osteopathy Case Study

An Incredible 102.97% User Growth till Date

Total Website Traffic: 11k
Total Page View: 35k
Google First Page Keywords: With 51 Keywords

Account Overview

Website URL: https://www.london-osteopathy-pilates.co.uk/

Background

London Osteopathy is an established osteopathic treatment center in central London. They also have branches in the locations of  Beckenham and Chancery Lane. Currently, they also have expanded their services to virtual consultations and treatment sessions for their long line of patients. With a team of highly qualified and expert osteopath specialists, acupuncturists, sports therapists they are committed to delivering multifunctional therapeutic and pilates treatments for their patients.

Prior to implementing SEO practices by CENITPRO, they were facing a series of challenges regarding visibility, and as a healthcare service provider, it was also troubling to reach out to patients, especially under the circumstances of COVID.

They did not have an allocated marketing budget and were seeking a greater perception in successful SEO practices to grow as a healthcare service provider and build a positive reputation for their services.

Key Challenges Faced by London Osteopathy

The pilates and osteopathic treatments were quite a conventional treatment approach.   Clinical osteopathy was not widely popular back then, and eventually, as the popularity has grown, the competition became massive overtime.

When London Osteopathy first approached us in 2018, they were facing a well set of challenges that involved majorly

• Inconsistency in quality lead generation and inquiries
• 0 website visitors
• Indigent SERP positions
• Issues in local visibility

After series of research and analytics regarding the dearth of problems and requirements, we came up with solutions that helped boost quality across multiple fronts: growing leads and an improved ranking.

We helped London Osteopathy dominate the top positions of Google with the search results showing up on the first page for the relevant queries. The company witnessed:

• A sheer growth in their total website traffic.
• A rational number of inquiries from potential customers all around London.

CENITPRO’s Strategic Approach towards Problems

Our approach towards organic SEO has proven to be quite helpful for London Osteopathy’s digital branding. We performed and monitored all the aspects to fulfill the requirements of the site’s performance in search engines. Mainly we put our efforts into the following activities to improve the SEO outcomes.

• Deep Competitors Analysis
• Customized SEO Profile Audits
• Brainstorming Strategies for Link Building Authority
• In-Depth Keyword Analytics
• SEO Content Curation
• On-Page SEO Activities

(Meta title, descriptions, Htags, alt attributes, A/B testing to boost page rank)

• Technical SEO Management

(Sitemaps, bots, link cleanups, etc.)

• Off-page SEO (conventional as well as advanced link building practices)

Not only did our organic SEO efforts improve their ranking but also, placed it on the top of Google’s search results, for a total of 51 keywords.

Results that Speak for Itself

Held back by the site’s initial undoing and Google’s approach to the domain, it took several months for London Osteopathy to bear witness to its first buds.

Unleashed from Google’s probationary stoppage, London Osteopathy saw its keyword rankings sprout, 51 organic keywords it ranked for.

CENITPRO Has Been Driving Consistent Visitors for London Osteopathy

A comparison of the website’s previous performances with the current status (after their association with CENITPRO) gives a better insight into how we have been helping them grow through various platforms.
The below-mentioned data shows the website’s performance after the association with CENITPRO, i.e. from June 01, 2018.

• There is an overall growth of over 102.97% in traffic acquisition.
• The number of page views has witnessed a considerable spike of around 145.14%.

The Outline of Our Recommendations Look Like This-

• Starting with conventional strategies is the best practice in SEO even when the growth seems a bit slow, the advancements can be introduced in the subsequent stages.
• A keyword analysis is a hub for all the SEO practices- but link building is the ultimate strategy to winning the algorithms.
• Content creation must be intentional, otherwise, SEO gets molded.
• Gradually leveling up for the higher volume of opportunities is the key.
• Passive link acquisition is very crucial in getting the right amount of traction.

Do you want to see the same analytics for your web pages? Are you facing similar challenges and looking for SEO resources to help grow your business?

CENITPRO offers consultations and brings you the traction to get started on lead generation.

Explore more of our SEO practices and get noticed with our SEO services today!