Are you familiar with the term “Google it”? Even after being a leading brand name, Google has become a generic name for all sorts of online search queries. And that’s why it is imperative in today’s world to learn the details about how to optimize Google My Business, and leverage for sales.
Today Google has become almost a household name and an indispensable part of our lifestyle. Google experiences 80% of the search queries per day. And smartphones and mobile devices constitute 60% of them. And in such a dynamic circumstance, almost every business understands the importance of Google Map optimization.
If viewed from the perspective of a business owner, a Google My Business listing can facilitate to mint out margins and leverage sales benefits. It is the smartest way to promote your business online and get visible, in present times. It is a free tool by Google, which helps the companies to stay ahead in the competition and get visible to the target end-users with an appreciable Google My Business ranking.
In this article, we will discuss how a GMB listing can facilitate business to increase its revenue. To start with, we need to understand what is GMB and how the components of how the GMB listing works. And gradually, we will proceed towards a comprehensive, in-depth discussion on how to optimize Google My Business to generate sales and successful conversion.
Let’s get started.
Google My Business or GMB is an essential tool provided by Google for local businesses to get visible on search results. It carries all the vital information about a business enterprise with all the details of its offerings, contact information, website link, and so on. Some noted components of a GMB listing are as follows:
And thus, by learning how to optimize Google My Business, you can quickly get your brand featured to your target audience, whenever they do a relevant search. With an optimized GMB listing, it facilitates the end-users to get all the vital information in a single go and get connected whenever they want. A good GMB Listing can any day let your business stay ahead in the competition out there.
In recent times, Google has introduced some new features in its GMB listing with a plethora of added benefits. It eventually facilitates the business owners and enterprises to post content, track analysis, revert to customer queries, respond to complaints and all the others, using a single dashboard. Hence while discussing the practice of how to optimize Google My Business, it is vital to have an insightful idea about the new features of Google My Business. Following are the latest inclusions:
Each of the features, as mentioned above, comes with a set of benefits. The following paragraphs discuss and briefly talks about each of the features and their benefits.
Google Posts allow business owners to create engaging content and post them, once the GMB is verified. It is an effective way to learn how to optimize Google My Business, where options are there for drafting a post of up to 300 words.
When we search a business, 60-70 characters show on mobile or desktop if the Call To Action (CTA) is enabled. There are provisions for drafting texts, uploading images, and also adding titles while listing in GMB. Some noted ways of accessing Google Posts include:
And thus, Google Posts can effectively be used to optimize the GMB listing for a website.
An engaging GMB listing always facilitates generating sales. And videos promote to make a GMB listing even more appealing. The most manageable steps to create leads by videos can be implemented as:
And thus, the option of video too can be used effectively as a beneficial way of how to optimize Google My Business.
GMB listings are enabled with the option of chats & messages for communication purposes. People finding business through search results can communicate with the enterprise and place their queries through this useful mode. Not only it increases engagement but it also facilitates generating sales by creating purchase impulse through effective product pitching. Also, it provides the option for the business itself to respond promptly to the clients. Especially for new companies, it is incredibly beneficial.
The following steps provide a comprehensive guide about how to optimize Google My Business via chat communications:
And in this way, you can let your target audience, communicate seamlessly with your business.
Depending on your business type, often the clients may prefer to book an appointment before the visit. In that case, you, as a business enterprise, can offer the option to schedule an appointment via a URL address. It will facilitate maintaining a consistent influx of customers, even when there is a rush hour. The procedure to do the same can be briefed as:
Thus, it acts as an exclusive feature of GMB listing, that always maintains a consistent inflow of consumers in your portal, leading in successful conversions.
Discussing how to optimize Google My Business, the feature of Questions & Answers, indeed deserve a special mention. It is a beautiful interactive feature for your business, introduced by Google in GMB listings. The feature helps to promote, track, and understand what the consumers are looking for and what the current trends are. This particular tool of Google My Business comes with some spectacular set of benefits. A glimpse of the same can be briefed as:
Thus, Question & Answers can act as a robust tool when it comes to your generate conversions via GMB optimization.
When we think about how to optimize Google My Business, GMB online reviews are the most suitable practice. Perhaps the best way to listen to your consumers and grab their pulse is to listen and accept what they are saying. And GMB online reviews provide the exact platform for the same.
Whether the consumers are happy with what you offer, or they are looking for something else, everything can be tracked with the help of the reviews. It also facilitates understanding the scopes of improvement that you need to work on, to sustain in the long run.
After all, a consumer is a king, and the GMB reviews are nothing but the verdict of the same. Also, there are provisions to respond and interact with your clients in the review segment.
Some key benefits of GMB online reviews can be briefed as:
And thus, GMB online reviews play a pivotal role, when it comes to the essential tips of how to optimize Google My Business to generate revenue and quality leads.
It is one of the recent addition done by Google in GMB. It allows writing a description of your business in the destined segment in 750 characters. However, only 250 characters remain visible, and the rest remains truncated in the knowledge panel. So to understand how to optimize Google My Business, it is vital to know how to use business reviews properly. With a crisp and appropriate business description, it can be constructive to generate leads and boost up sales.
If your company deals with a wide range of products or services, it is mandatory to provide a general idea of all your services. And that’s where the Importance of a crisp service list comes. The procedure of using it can be explained as:
So, as the discussion proceeded, hopefully, it has provided a complete three-sixty degree overview of how to optimize Google My Business. In the era of competition, staying ahead in the rat race is the need of the hour. So before your competitor get ahead of you, make sure to get a firm grip on the target segment you are catering to. With GMB optimization, your growth remains consistent, and you achieve the extra mile in your business, with a substantial boost in your sales as well.
So don’t work hard, and choose the path to work smart instead. Gift your business, the growth it deserves, and a boost in its sales, with consistent progress.